This is a term we hear a lot in Atlanta, but I saw some exciting examples in Knoxville this week. Don’t know much (yet) about the history of this town, but my second impression was that it is young and civil and has strong mo’ in a good direction. (Though I must admit it seemed distressingly white. I saw only three black faces while I was there and nothing in the way of internationalism.)
Get this: every single business day, the Knoxville visitor’s center, centrally located as you pull into downtown, hosts a “Blue Plate Special” live radio show luncheon with live music. This is the local community radio station, WDVX.
Perfect partners. The radio station gets visibility, audience and programming (and I’m guessing free or cheap rent). The local BBQ house sells a few dozen sandwiches and gets a big sponsorship. The music acts get a small live audience and a much bigger radio audience. And the welcome center gets natural branding for KTown as a music hub, plus plenty of traffic through its storefront.
That’s smart partnering.